Depton is a footwear & bag design and production company that works with brands, retailers and wholesalers of all sizes to provide world-class shoes & bags that draw in customers and keep them coming back.
Website Design & Development
As with any startup in a highly competitive market, it was essential to communicate the brand's features and differentiators in a quick and effective way. To do this, we simplified the user experience with guided layouts and digestible blocks of content.
We developed a bold, ownable color palette for the Depton brand, characterized by rich purple tones and unique gradient to complement the white space throughout the website.
We utilized a clean, simple type treatment for use throughout the new Depton website. The sophisticated type treatment reads nicely on blocks of text as well as short call-to-actions.
We took a mobile-first approach to building the Depton website to accommodate for its large base of on-the-go customers.