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Launching the all-new Depton website

Depton is a footwear & bag design and production company that works with brands, retailers and wholesalers of all sizes to provide world-class shoes & bags that draw in customers and keep them coming back.

SERVICES

Website Design & Development

ROLES

Design Direction

Interactive Development

Content Strategy

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Launching the all-new Depton website

As with any startup in a highly competitive market, it was essential to communicate the brand's features and differentiators in a quick and effective way. To do this, we simplified the user experience with guided layouts and digestible blocks of content.

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Touch of gradient

We developed a bold, ownable color palette for the Depton brand, characterized by rich purple tones and unique gradient to complement the white space throughout the website.

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Clean type treatement

We utilized a clean, simple type treatment for use throughout the new Depton website. The sophisticated type treatment reads nicely on blocks of text as well as short call-to-actions.

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For a mobile-first generation

We took a mobile-first approach to building the Depton website to accommodate for its large base of on-the-go customers.

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