sMedia is among Canada’s 500 Fastest Growing Companies and for good reason too. They are using Big Data and AI to generate insane ROI for car dealerships. They came to us wanting a unique platform for dealerships to bid on prospective customers.
UI & UX Design
Making the listing system as easy as possible and intuative for the customer was the main goal of this project. Customers fill in the leads for the garages to quote on, so any pain points and friction had to be well considerd during design.
We developed a bold, two tone colour palette for the sMedia brand, characterized by rich purple tones and unique gradient to complement the white space throughout the website.
We utilized a utility based, simple type treatment for use throughout the new sMedia websites. The sophisticated type treatment reads nicely on blocks of text as well as short call-to-actions.